groupelephant.com: going ‘Beyond Corporate Purpose’ with a new definition of ‘ERP’
groupelephant.com is a largely employee-owned group of boutique services firms and software companies, nonprofits and impact investment organizations, with a strong global presence. They are a great example of a conscious business with Profit & Value coexisting to generate Positive Impact over their society and environment.
As defined by John Mackey and Raj Sisodia, “Conscious Capitalism enables us to use this great system of social cooperation in ways that will transform our lives for the better and bring opportunity and hope to the billions on the planet still living in property and deprivation”.
“Africa is tragically losing around 4 Elephants per hour and 5 Rhinos per day, a problem largely created by poverty.”
The Group is defined by 3 different types of organisational structures, which together create their “Beyond Corporate Purpose” activity and provides the ERP with professional and institutionalized delivery capacity:
- For-profit businesses specialising in services and software products
- Non-profit organizations focused on the preservation and protection of Elephants and Rhinos in the wild, and the economic uplifting of rural People
- Impact Investment companies in partnership with rural communities, focused on ecotourism asset management, developmental infrastructure, and wildlife-related property developments
The operating costs of the non-profit operations, and funding for the impact investment ventures, are funded by the Group, running these organizations as businesses. 1% of all of the Group’s revenues is channeled into activities that benefit Elephants and Rhinos, through the alleviation of poverty among rural People.